Our Story

The story of our visionary, founder + CEO Tommy Ortiz

Modafino is a luxury hair care brand lead by master stylist Tommy Ortiz, a native of Lincoln, NE, with over 30 years of experience in the salon industry. He has spent his career working with some of the most innovative and talented stylists in the world, including the hair and makeup department of Universal Pictures, and for salons such as Giuseppe Franco Salon in Beverly Hills. He has taken these experiences to create his own line of all-natural, organic products which provide exceptional results and have a minimal impact on the environment.


The Modafino brand prides itself in being made with organic, all-natural ingredients that have been formulated to nourish, strengthen, and enhance hair health.  All products are manufactured in a facility that is run on 100% renewable energy and all bottles are made from 100% recycled material. There are no toxic ingredients, no harmful colors, no harmful fragrances and no animal testing performed with any ingredient in the Modafino line.


Growing up among entrepreneur parents who opened their own salon in the Midwest, he was immersed in the business from a young age. Finding his own passion for the hair industry, Tommy decided to venture into all facets of hair design himself. He studied at Vidal Sassoon and many other top hair design schools in the country. After receiving his license, he moved West to study trends, develop skills and learn new techniques and styles. This ambition gave him the opportunity to journey to Los Angeles and eventually work side by side with some of the most innovative and talented stylists in the world.

With his visionary phrase "Always Stunning, Never Artificial," the vision of Modafino's founder was to bridge the gap between how we look on the outside and how we feel on the inside. The entire Modafino corporate team works in an open concept office, designed in the image of Silicon Valley startups, to develop their haircare, skincare, hair color, and groundbreaking new technological patents on beauty-industry devices.